The year 2017 marked a significant shift in Louis Vuitton's approach to footwear, particularly within its women's collection. While the house is renowned for its exquisite leather goods and ready-to-wear, the introduction of the "Baskette Montante," a high-top sneaker, signified a bold step into the burgeoning athleisure market, a sector previously less explored by the luxury brand. This particular model, often referred to as the "Charlie" sneaker, held special significance as Louis Vuitton's first eco-designed high-top, showcasing the brand's growing commitment to sustainability. This article will delve into the details of the Baskette Montante Louis Vuitton Femme Collection 2017, exploring its design, materials, impact, and place within the broader context of the Louis Vuitton Fall 2017 collection and beyond.
The Baskette Montante, predominantly white, instantly captured attention with its clean lines and understated elegance. Unlike many high-top sneakers that lean towards sporty or street-style aesthetics, this model maintained a sophisticated air, perfectly embodying the Louis Vuitton brand identity. The predominantly white color palette, punctuated by subtle detailing, allowed the high-quality materials to take center stage. This minimalist approach was a clever strategy, allowing the eco-conscious production to be a key selling point without overshadowing the inherent luxury. The 90% sustainable materials used in its construction were a groundbreaking move for a luxury house, demonstrating a proactive response to growing consumer demand for ethical and environmentally friendly products. This commitment to sustainability wasn't merely a superficial marketing tactic; it represented a genuine shift in Louis Vuitton's manufacturing processes and a commitment to a more responsible future.
The choice of materials for the Baskette Montante was crucial to its success. While the exact composition isn't publicly detailed in its entirety, the emphasis on 90% sustainable materials highlights a dedication to using recycled, upcycled, and organically sourced components. This commitment extended beyond the visible aspects of the sneaker. The manufacturing processes themselves likely incorporated sustainable practices, reducing waste and minimizing environmental impact. This focus on sustainability resonated strongly with a growing segment of consumers who are increasingly conscious of the environmental footprint of their purchases. It allowed Louis Vuitton to appeal to a new demographic while simultaneously reinforcing its image as a forward-thinking luxury brand.
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